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Creative Director | Brand Builder | Lifestyle, Fashion & Luxury

MEET FABIANA HOY

Hola, I’m Fabiana.

I work with lifestyle and fashion brands, as well as curated spaces, to shape visual identities, interiors and experiences through storytelling.
My approach is intuitive and considered; bringing together aesthetic direction, spatial thinking and a refined flair to create cohesive and meaningful outcomes.
Available for selected projects and collaborations.

THE AFRICAN LIFESTYLE KIMONO

Fabiana Hoy signature garment was born from a love of culture, travel and the art of living well. Inspired by African prints, global influences and a slower, more intentional rhythm, the brand reflects a way of life that is both expressive and refined.
Each piece is designed to evoke a sense of ease, individuality and connection to place — a balance between boldness and simplicity.


THE EVOLUTION

Over time, Fabiana Hoy has evolved beyond garments into a broader creative practice. What began as an exploration of fabric, form and cultural expression now extends into how brands are shaped and how spaces are experienced.
This evolution reflects a natural progression - from creating pieces to curating environments, from designing products to defining visual worlds.